ESSEC
Chair of Therapeutic Innovation
Nov 01
Context
For celebrating the 10th birthday of its Chair of Therapeutic Innovation, the ESSEC Business School would like to introduce the chair and its missions energetically and with a little humor.
Answer
Pikel directs a 2’30 minutes video based on the Draw my life style of animation. This « Draw my life » style allows to the viewer to easily understand the message and memorize it. The principle is simple : a hand draw step by step the speech on a white board.
Credits
Project manager: Marine Le Bihan
AD: Maxime Chappet
Copy writer: Tom Ridgway
