P&G

To promote the literacy project for women in Senegal led by Always (P&D) in association with UNESCO and give greater visibility to the activism of Always among young French women. 

A 5-episode documentary series that follows two students who set out on a journey to Senegal to meet these women. The series was broadcast on WAT TV and published on Always' Facebook page. 

A participatory social media programme : 1 like = 1 donation by Always + Facebook application and competitions to join the filming in Senegal and take part in the adventure !

Success with the audiences : more than one million views on WAT TV. 

Success of the support programme through donations : more than 120.000 likes/donations

Success in recruiting fans : more than 33.000 additional fans of the Always Facebook page. 

Media reports and a successful created buzz on the Internet. 

http://www.wat.tv/JeTuElles

Production : Pikel & Wat

Senior Editor : Benjamin Cohen

Production Manager : Jérôme Czapka

Sound : Clément Neubrunn

Editing : Fabien Gabriel 

Starring : Pauline Couten & Victoire Oberkampf