Je, Tu, Elles

Oct 01
The Context
To promote the literacy project for women in Senegal led by Always (P&D) in association with UNESCO and give greater visibility to the activism of Always among young French women. 

The Answer
A 5-episode documentary series that follows two students who set out on a journey to Senegal to meet these women. The series was broadcast on WAT TV and published on Always' Facebook page. 

A participatory social media programme : 1 like = 1 donation by Always + Facebook application and competitions to join the filming in Senegal and take part in the adventure !

Success with the audiences : more than one million views on WAT TV. 
Success of the support programme through donations : more than 120.000 likes/donations
Success in recruiting fans : more than 33.000 additional fans of the Always Facebook page. 
Media reports and a successful created buzz on the Internet. 

Production : Pikel & Wat
Senior Editor : Benjamin Cohen
Production Manager : Jérôme Czapka
Sound : Clément Neubrunn
Editing : Fabien Gabriel 
Starring : Pauline Couten & Victoire Oberkampf
Le case study
La web-série
Diffusion: & Facebook